Since the times advertising and marketing became routine, brand ambassadors have been synonymous with the product they endorse. A face gets so deeply attached with a particular product that they become almost inseparable. No wonder brand ambassadors are chosen with utmost care. No longer is cutting a pretty picture considered to be a pre-requisite. Click Here.
A celebrity’s life, reputation, body of work and overall personality is a far greater consideration in today’s world of digital pervasion. Capitalising on the popularity and celebrity status of their ambassadors, brands try to build a rapport with the consumers in an attempt to skyrocket their profits.
Alignment between the brand and its ambassador has to be complete and true as choosing a candidate without these considerations can prove be embarrassing for both the parties. Take Lindsay Lohan or Tiger Woods as examples who lost premium endorsement deals owing to their behaviour in the personal and public domain.
Traditionally, fashion charms industry has not been too vigorous in promoting their products through advertisings and brand ambassadors. However, lately the trend has been shifted and all major jewelry houses have famous faces endorsing their upcoming fashion jewelry lines. Apart from famous faces, fashion bloggers have also been collaborating with jewelry design houses to endorse their products in the social media arena.
The all-pervasive social media is one of the most vital of the advertising mediums. People today trust peers and other users more than the celebrities who endorse the product. There has been a definite shift in the advertising trends that have been followed since centuries, and it is visible in almost all industries.